Albums given to you by friends are a tricky thing. Half the time they are gold, but half the time... well, you can form your own mental picture.
So when my friend Andrew gave me The Loomers Tomorrow Today, I was doubly concerned, as he has racked up somewhere between 10,000 and 11,000 hits on this site (seriously -- he's lost his mind) and thus I might be dooming my blog readership if this album turned out like the "other" half of the time. And it's not in my nature to not rail against something if it's not up to par... so you see my dilemma.
Fortunately for me, Andrew may have poor taste in blogs to obsess over, but he does have an excellent ear. The Loomers are a very good listen and definitely recommended. They fall somewhere in the folk-rock genre, tending more towards the fun and whimsy side. I'd almost call it a "children's album," but that would be denigrating the musical chops here -- this is a very pleasant, light, fun (there's that word again) romp with some very nice highlights ("Have a Ball," "Hard to Believe," and my favorite, "Pocketful of Change"). Sometimes the lyrics are slightly cliché (to be fair, sometimes this is clearly on purpose, like on "Love Right Now"), but at this point I'm trying to find something to criticize so you all don't think I've gone completely soft. A very nice listen and one that I'll enjoy again in the near future.
Merch rating: I definitely will go see these guys when they play in Davis Square again. I'll buy the next album but probably not any other merch.
CD Placement rating: This goes into the CD Rack.